Zip's AW Direct Announces Dolooma Partnership

Dolooma and Zip’s AW Direct Announce Strategic Partnership to Transform Towing Industry Operations

New Hampton, Iowa (April 9, 2025) – Dolooma, the industry’s first purpose-built ERP platform for towing and recovery operations, and Zip’s AW Direct, the leading North American provider of towing equipment and supplies, have announced an exclusive strategic partnership aimed at redefining how towing service providers manage inventory, fulfill orders and streamline operations.

This collaboration integrates Zip’s expansive product catalog and nationwide distribution with Dolooma’s advanced automation and data-driven platform — delivering a seamless, intelligent solution for towing businesses across the country.

“This partnership is a game-changer for the towing industry,” said Rajiv Amar, CEO of Dolooma. “By integrating Zips’ inventory solutions directly into Dolooma’s automation platform, we’re giving towing businesses an all-in-one solution to run more efficiently, save costs, and focus on growing their operations.”

Purpose-Built ERP for Towing & Recovery

Dolooma is a next-generation ERP platform designed specifically for the Automotive Towing & Recovery industry. Developed with insights from towing professionals, Dolooma centralizes business-critical functions — including real-time job tracking, automated scheduling, fleet management, financial and performance analytics — into a user-friendly interface. This allows towing businesses to operate with greater precision, speed, and profitability.

Partnership Highlights

• Exclusive Inventory Integration
  Towing operators using Dolooma will have direct, real-time access to Zip’s extensive product catalog, enabling automated inventory tracking, mileage-based part replacement and intelligent reordering based on vehicle usage and maintenance data.
• Smart Ordering & Predictive Maintenance
  Zip’s will feed live product updates into Dolooma’s system, while Dolooma’s automation will suggest timely part replacements, helping businesses avoid costly downtime and keep their fleet on the road.
• Seamless Order Fulfillment & Tracking
  Orders placed through Dolooma are routed directly into Zip’s’ e-commerce system, providing real-time updates on order status, shipping and delivery for total visibility and peace of mind.
• Integrated Training & Video Demonstrations
  Zip’s customers will have access to Dolooma’s on-demand video training and in-platform tutorials, empowering operators to master the latest towing procedures for vehicles quickly and improve daily operations.

“We’re excited to partner with Dolooma to bring this powerful ERP solution to the towing and recovery industry,” said David Rottinghaus, Executive Vice President at Zip’s AW Direct. “It’s very exciting to support this innovation from day one. Together, we’re committed to helping our customers run more efficiently and maximize their bottom line profitability.”

For media inquiries or partnership opportunities, please contact:
Sales@dolooma.com or Zips@zips.com